Wallpaper Ads : Powerful Marketing Tool

We're all familiar with branded calendars, mouse pads and magnets; for example a refrigerator magnet with a local real estate agent's picture and phone number on it. Why do these exist? It's branding and direct marketing combined into one. The idea is simply to have your brand, or products and services, in front of the customer as often as possible.

Branding on the internet
Whether you are looking to promote your brand or product, generate traffic or reinforce your corporate identity with employees and customers, branded wallpapers ensure maximum branding impact on the internet.

Why Wallpapers ?
According to CNET, wallpapers and screensavers and are the most downloaded files on the Internet. Yahoo reports the words "screensaver" and "wallpaper" have appeared in their "Top 100 Searches" list every week since 1995. The terms "wallpaper" and "screensaver" are searched for an average of 85,567 and 67,764 times a day respectively according to internet statistics. That's over 4 million searches every month!

Wallpapers and Screensavers are extremely popular and having them branded could literally have your message viewed on thousands of computer screens every day. Wallpapers are very popular - with both computer users and companies that advertise on the Web. Computer users download over a million
wallpapers every week, so to companies the wallpapers and screensavers are a powerfull communication tool.

They deliver and reinforce company branding messages every time the user views his desktop. Wallpapers for movies like The Matrix,
for brands like Nike and Adidas, and for products like Tabasco sauce and Perrier water have been downloaded by millions -
making both computer users and companies happy.

Wallpaper ads are also fantastic for a couple of important reasons. First, wallpapers are part of the "computer culture", in fact,
most of us have one displayed on our desktop. Second, if made professionally, a branded wallpaper ad can be distributed
to hundreds of wallpaper sites for free, and from there thousands and thousands of users will download them to their desktop.

Why would thousands of people want my company's Wallpaper ?
Your Wallpaper don't have to be about your company. You can use hobbies, popular fads, or celebrities as a way to get your wallpaper by thousands of people. A professional designer can include information about your company, products or services without taking "harmony" away from the graphics.

Targeted Wallpapers and Screensavers
The type of Wallpaper that is right for you depends on your business. For example, if you are a recordlabel you could create a wallpaper for each artist and product that you sell. Each wallpaper could contain a promotional photograph/graphic as well as include information about your artist/label

Bonus
you can upload your Wallpaper to several freeware and shareware download sites. This includes mega download sites such as CNet Download, Tucows, and ZDNet where hundreds of thousands of Wallpapers and Screensavers are downloaded every month! That’s totally FREE advertising for you. This gives you access to first time visitors you would never reach unless you were in the top 20 positions in the major search engines.